Marketing Ideas



  • Promote during open house or back to school and pre sales
  • Have yearbook selling competitions between the classes
  • Ask people what they want in yearbook
  • Posters on colorful paper all around the school instead of just the giant poster
  • Direct phone calls to parents
  • Word of mouth from staff about how absolutely incredible this book is going to be
  • The Yearbook Buddy photos are a good idea. Especially if you promise them a spot in the yearbook because they will then have a reason to purchase one
  • I like their Spirit Week discount idea, but I think (to get more kids to participate) we should only give it to people who actually dress up for the Spirit Days
  • Mass emails to all students and parents
  • A yearbook bundle (You get a free video yearbook [talk to Storey about that] and also a goodie basket.)
  • Banners on the front or main entrance to the school
  • Letters to parents
  • Teasers in school before sale
  • “Don’t Forget” Card with a piece of string attached (SMARTIES)
  • Post “Wanted posters” of students who have yet to order yearbooks!
  • Staff shirts
  • Telemarketing after initial campaign
  • Funny video about buying the yearbook and things related to it.
  • Offer a sneak preview of it like cover exposure from last year
  • Make posters or fliers promoting the yearbook
  • Ask people what would they like to see more in the yearbook or less of
  • SMARTIES